â¨Â DRY JANUARY CHALLENGE â¨
Begin Your 2026 Breakthrough With A Dry January ChallengeÂ
What if 30 days could change everything?
Break free from the Groundhog Day drinking cycle. The 30-Day Dry January Challenge starts January 1st. It's not about quitting forever. It's about choosing YOU.
Youâve tried cutting back beforeâŚ
But life gets stressful. Busy. Lonely. And alcohol keeps sneaking back in.
Hereâs the truth: You donât have to keep starting over.
With the right tools, support, and accountabilityâyou can break the cycle.
And what that means to you isâŚ
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Ever wonder what it might feel like to just take a break from alcohol? You can dip your toe inâno pressure, just exploration.
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What if mornings felt lighter? Imagine waking up with more energy, clear thoughts, and emotional steadiness.
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What if this journey wasnât about shame or pressureâbut about discovering what feels good for you?
â¨Â 30 Days to a Healthier, Happier You. Only $149.
With weekly live coaching starting on Sunday, January 4, 2026!
xoxo,
đ§Ą Coach Ruby
Youâre not just taking a break from alcohol.
Youâre taking a step toward clarity, confidence, and deep self-trust.
Imagine waking up after 30 days:
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No regrets.
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No âwhat did I say last night?â shame.
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Just calm mornings, clear thinking, and renewed energy.
This is about reclaiming your powerâone day at a time.
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Yes! Iâm In for 30 Days.Picture this: Itâs 3 AM. Again. You swore youâd only have one glass of wine. Again. You wake up with shame, brain fog, regret.
That was my life in 2018.
My name is Ruby Williams, and Iâm an Alcohol Mindset Coach. I started right where you are: stuck in a cycle, exhausted, overwhelmed, and drinking more than I wanted to. But I found freedom.
It started with one small experiment: a 30-day alcohol-free challenge.
WHY THIS WORKS:
This isn't about "never drinking again." This is about waking up proud. This is about choosing curiosity over shame. Science over struggle. Support over white-knuckling. And you're not doing it alone.
Questions you can ask yourself now:
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Is my life good enough?
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How is my life going to play out if I carry on the way I'm drinking?
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Is it possible I'll feel better with 30 days alcohol-free?
One client said, "I realized I wasnât even drinking for enjoymentâI was drinking to escape. That changed everything."
Imagine this February 1st, looking back with pride. Imagine saying, "I did it."
If youâve been waiting for a sign⌠this is it.
Are you ready to meet your clearest,
most vibrant self?
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Yes! Iâm In for 30 Days.Press the Reset Button!
âď¸Â Weekly LIVE group coaching on zoom with Coach Ruby. The calls will be recorded if you are unable to be there live.
Group Coaching Schedule:
â Sunday, Jan. 4, at 7pm ET/ 4pm PT
â Sunday, Jan. 11, at 7pm ET/ 4pm PT
â Sunday, Jan. 18, at 7pm ET/ 4pm PT
â Sunday, Jan. 25, at 7pm ET/ 4pm PT
âď¸Â Dry January Challenge is your guided, compassionate resetâ
A 30-day journey with expert advice, community, and a powerful plan.
âď¸ Daily Videos + Emails
Start your day grounded and encouraged with short, potent insights from Coach Ruby.
âď¸ Private Online Community
Youâll never do this alone. Connect with others who get it and support each other every step.
âď¸ Step-by-Step Self-Care Tools
Learn to replace the glass with rituals that nourish your body, mind, and spirit.
âď¸ Proven Strategies + Mindset Shifts
No willpower games hereâjust real strategies that empower lasting change.
âď¸Â Discover how amazing it feels to have a coach in your corner to help you break the cycle. Â
"With Ruby's coaching and guidance as well as her personal experience, I have been able to change the way I view alcohol. I now see and believe the truth about alcohol, not what culture and society want me to believe."
-Christina
"I have enjoyed working with you because it felt like you 'got' me. You have gone through the same experiences, feelings and stumbling blocks. You are upbeat and cheerful but also very sensitive and thoughtful."
-Barbara
"I am very proud that I was able to be alcohol free for the first time in probably a decade. Iâm also proud I was able to be so honest about myself. "
-Stacy
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âI have finally let go of the thought âI have more fun socializing with alcoholâ. I have turned around my fears about the possible events of the future and become more aware of the value of living in the present. âÂ
-Paula
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"You donât have to do this
alone. Iâll be in your inbox
(and in your corner) every day.
Letâs crush this Dry January togetherâ
I can't wait to walk beside you with
compassion, courage, and care."
xoxo, Coach Rubyđ§ĄÂ
Ruby Williams is a certified Alcohol Mindset Coach and former alcohol industry insider who spent 20 years marketing champagne as a lifestyleâbefore choosing an alcohol-free life herself.
Today, she helps curious individuals explore their relationship with drinking without pressure, labels, or ultimatumsâjust clarity, compassion, and choice. Trained in the This Naked Mind approach, Ruby supports clients in uncovering what alcohol was really giving them and building healthier tools that last.
Sheâs the co-host of the Sober & Lit podcast, where modern sobriety is explored gently, intelligently, and with a lot of heart.Â